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2022: A Beautiful Mess

You Can Zip It

Extraordinary Forever

Triple Jackpot Scratchers

Just Refined Enough

The Lost Footage

The Society of Good Taste

Spread Good Taste

Tomorrow Is Overrated

May The Best Dream Win

Intelligent Advisory

Giving Keeps Getting Better

Come Fun. Come All.

World's Tiniest PC Store

We re-introduced Grey Poupon to the world by building on its cachet in pop-culture

We turned the film into an interactive digital experience. By clicking on items within the film, viewers could win that item.

Prizes varied from the actor's tie, to stripped-off parts of Rolls Royce, to a laser-cut plaque from the car's sheet metal.

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The campaign received rave reviews from many creative publications and awards show establishments

After a 15-year hiatus from advertising, we re-introduced Grey Poupon with a sequel to its popular 1980's ad. The following trailer aired during the Oscars and launched the "Spread Good Taste" brand positioning.