Just Refined Enough

We pushed against the stereotypical, one-note portrayals of men in the spirits category

1800 is a sophisticated, refined tequila born out of the brutality of the desert. It's smooth but rough. Sophisticated, but there's still an edge. The following spot brought that duality to life and established a new positioning for the brand.

Client

1800 Tequila

Role

Associate Creative Director

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