Tushar Date
•Creative Director Art Director Based in Los Angeles Available for Freelance Creative Director
Portfolio
About
Resume
Contact
You Can Zip It
BrandingDigital VideoSocial MediaOut-of-Home
We launched a brand in a highly competitive market by leaning into passions and making finance fun
Unlike other "Buy Now, Pay Later" services that are tied to specific merchants, Zip can be used anywhere for nearly any purchase. We highlighted this flexibility to position Zip as a universal option, particularly in areas like travel, gaming, and electronics—fields often underserved by other BNPL providers.
Client
Zip
Role
Creative Director
The launch film leveraged viral clips to highlight the range and fun you could have with Zip.
0:00
Contextual pre-roll drove home the point that everything was "Zipable"
Creative and media worked together to strategically place contextually relevant messages across various media
Results
Two weeks post launch, in the cities in which we placed contextual OOH and digital media, brand awareness exceeded 12%, topping Quadpay’s maximum brand awareness prior to acquisition. The online campaign drew 654 million impressions, with 162 million of those watching the video to completion.
720-292-0384
tushardate@gmail.com
LinkedIn
© 2024 Tushar Date