You Can Zip It

We launched a brand in a highly competitive market by leaning into passions and making finance fun

Unlike other "Buy Now, Pay Later" services that are tied to specific merchants, Zip can be used anywhere for nearly any purchase. We highlighted this flexibility to position Zip as a universal option, particularly in areas like travel, gaming, and electronics—fields often underserved by other BNPL providers.

Client

Zip

Role

Creative Director

The launch film leveraged viral clips to highlight the range and fun you could have with Zip.
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Contextual pre-roll drove home the point that everything was "Zipable"
Creative and media worked together to strategically place contextually relevant messages across various media
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Results
Two weeks post launch, in the cities in which we placed contextual OOH and digital media, brand awareness exceeded 12%, topping Quadpay’s maximum brand awareness prior to acquisition. The online campaign drew 654 million impressions, with 162 million of those watching the video to completion.

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