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SuperLotto Plus breathes new life into the California dream

Digital OOH and organic social continued to breathe new life into the California Dream.

Panoramic ads leveraged 360 video on Facebook

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Californians are dreamers. So to launch our campaign for SuperLotto Plus, we inspired Californians to dream as big or as small or as "out there" as they want. But we’re not talking about yachts, mansions and fancy cars. We’re talking about dreams of generosity – the kind that make us all richer in the process.