Home Listing Hijack

We created a new channel for Opendoor by hijacking the MLS.

Real estate listings all look very similar because every real estate site is pulling property listings from the same home listing service, MLS. Opendoor wanted a way to standout from the sea of competitors’ listings. So we hijacked MLS with thousands of custom staged property listings celebrating Opendoor’s home team, Phoenix Suns. The best part, these custom listings seeded their competitors’ sites without them knowing.

Client

Opendoor

Role

Group Creative Director

Case Study

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Virtual staging turned vanilla home listing photos in Phoenix into celebrations of their home team, the Phoenix Suns
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The Hack
Our images began appearing on competitor sites effectively turning them into amplification channels for Opendoor
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