Tushar Date
•Creative Director Art Director Based in Los Angeles Available for Freelance Creative Director
Portfolio
About
Resume
Contact
Home Listing Hijack
Media InnovationDigital
We created a new channel for Opendoor by hijacking the MLS.
Real estate listings all look very similar because every real estate site is pulling property listings from the same home listing service, MLS. Opendoor wanted a way to standout from the sea of competitors’ listings. So we hijacked MLS with thousands of custom staged property listings celebrating Opendoor’s home team, Phoenix Suns. The best part, these custom listings seeded their competitors’ sites without them knowing.
Client
Opendoor
Role
Group Creative Director
Case Study
0:00
Virtual staging turned vanilla home listing photos in Phoenix into celebrations of their home team, the Phoenix Suns
The Hack
Our images began appearing on competitor sites effectively turning them into amplification channels for Opendoor
720-292-0384
tushardate@gmail.com
LinkedIn
© 2024 Tushar Date